So, what are we to do now?
Mar 30, 2020
The world must stop, yet the world must go. There is friction. The economy is falling, but there’s little we can do. Is there little we can do? While half the world is on pause and our essential services are working away, what are the rest doing?
We are in a pivotal time. A time where those who aren’t working, who aren’t studying, who aren’t going to school, are in the best position yet. A position to get creating. This is the time we need the ideas. And, this is the time when we can get the ideas. People in their homes, keeping to themselves as they rightfully should, can be working away through different means. Everything happening right now, whether we want to fully understand the gravity of it or not, requires solutions. This is the perfect time to launch ourselves into the entrepreneurial landscape and we’re already seeing it.
Our very own Canterbury entrepreneur, Ben Kepes, director of Cactus Outdoor, has used the pandemic as an opportunity to spring into action. He turned one of, and is soon to open another, the Cactus factories into a factory dedicated to manufacturing reusable facemasks. These are the ideas we need. The ideas we can get.